Honda MyGarage Logo
Honda’s MyGarage (previously called Honda Owners) is their portal for Honda and Acura owners and shoppers to access the entire Honda Family of brands and Financial Services.
The opportunity:
As Honda prepared to launch their new MyGarage site, they needed a new logo to top off the fully redesigned experience which could better represent the 5 sub-brands under the Honda MyGarage umbrella (Acura Autos, Honda Autos, Honda Powersports, Honda Power Equipment, and Honda Marine). The logo need to be unique and ownable by Honda, speak to all Honda products (not just auto), and reinforce the site’s strategy of helping people do more with their Honda products.
See it live on the MyGarage site.
The opportunity:
As Honda prepared to launch their new MyGarage site, they needed a new logo to top off the fully redesigned experience which could better represent the 5 sub-brands under the Honda MyGarage umbrella (Acura Autos, Honda Autos, Honda Powersports, Honda Power Equipment, and Honda Marine). The logo need to be unique and ownable by Honda, speak to all Honda products (not just auto), and reinforce the site’s strategy of helping people do more with their Honda products.
See it live on the MyGarage site.
Scope:
— Branding
— Art Direction
— Design
Agency: Wunderman Thompson
My role: Art Director, Designer
— Branding
— Art Direction
— Design
Agency: Wunderman Thompson
My role: Art Director, Designer
