As Microsoft prepared to launch Windows 11, their largest launch in years, I was able to take part in the art direction for both the winning pitch and the following work on the global campaign’s development and launch.

The opportunity:
Develop a creative concept for the global Windows 11 commercial launch. In a world freshly embracing hybrid work environments and new ways of working, we needed to appeal to IT and business decision makers at small to mid-size businesses around the world and show them Windows 11 is the solution to their needs and can launch across hybrid businesses without a hitch.

The solution:
Center on empowerment. IT and business leaders know all about empowerment. They do it everyday. Let’s tell them how Windows 11 will empower them, as they work to empower their teams.

The starting point for the look and feel was light vs. dark mode for Windows Consumer and Commercial, respectively. Dark, saturated blues pushed the mood of dark mode across all of the creative which landed us in a completely new and striking look for Windows.

Agency: Wunderman Thompson
My role: Art Director